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home_quality_ingredientsWe are concerned about quality, purity and potency. As a matter of fact that is our number one priority in developing products that carry our name. We only use the highest quality ingredients when formulating our products. We check, double check and triple check every product once it is manufactured and prior to bottling and placing our name on that label.

Did you know that there are 5 quality tiers of raw materials to select from when manufacturing nutritional supplements? We select the top quality ingredients to insure our customers will get the most benefits from any of the products in our vast product line. For example, the Ascorbic Acid we use when manufacturing our products actually comes from fruit, not the cheaper quality sources like genetically modified corn which is used in 70% of the products out there in the marketplace. That is why Viva Vitamins and Earth Wise Vitamins are the leaders in the nutritional supplement industry. Quality is never sacrificed when making our products.

GMP CompliantThe manufacturers we use quarantine raw materials that come into their facilities. The raw materials our manufacturers use to produce our products are the highest grade raw materials available. Our manufacturers check those raw materials to insure that they are actually the raw material they are supposed to be at the correct potency. Then the manufacturers will assay the products after they have been manufactured to assure that the finished good matches the product’s recipe exactly. We also visually inspect all products prior to bottling to insure that the tablet size and shape is correct.

The FDA has established guidelines and regulations for good manufacturing practices (GMP). Unfortunately, not all manufacturers are GMP compliant. This is why we go to great lengths in selecting our manufacturing facilities. In fact, the facilities we use take additional steps to exceed GMP regulations.

vitamins made in the USAWe understand consumers’ concerns over products made in China, which is why we insist on US manufacturers even if it means higher cost to us. We are proud to have the words “Made In USA” in BOLD letters on every product we make.
All natural vitaminsWe all know that organic tomatoes and other organic produce vary in appearance from crop to crop. Some might be darker or lighter or have different markings. Because we use NATURAL, NON – SYNTHETIC raw materials in our products, they will look different from batch to batch – just like organic fruits and vegetables do.
buy vitamins with confidenceCustomer satisfaction is the driving force of our company. We are committed to providing our customers with products they can trust. This is why we require our labs to adhere to our highest scientific standards in manufacturing. We accept nothing less than 100% compliance from our manufacturers on this issue.

This is why we know that we are delivering the highest quality products for the best price possible. If you are not satisfied with a product you have purchased, you may return the unused portion within 30 days of purchase for full credit towards the purchase of another product. See full details here.


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Heart Failure 12 Times More Likely in People with Vitamin D Deficiency

In a recent study the risk of heart failure (HF) was over 12 times higher in elderly individuals who were Vitamin D deficient that in individuals who had an adequate Vitamin D status.

Over 130 elderly people 60 years and older who were receiving care for cardiac issues participated in this study. Vitamin D deficiency was established at below 30 ng/ml for the purposes of this study. Below 20 ng/ml was considered severely deficient. This is in contrast with the more widely recognized practice of considering Vitamin D deficiency to be below 20 ng/ml. Researchers also looked at the health ABC scale to analyze a participant’s risk of heart failure, a higher percentage score showing a higher heart failure risk.

65% of the participants were considered to be Vitamin D deficient (62% of these participants were considered to be severely deficient). Participants with a Vitamin D deficiency were over 12 times more likely to have heart failure compared with participants who did not have a Vitamin D deficiency. Vitamin D deficient men participants were over 15 times more likely to have heart failure when compared with women participants and heart failure was over 4 times more likely to occur in obese participants with a Vitamin D deficiency than participants who were not obese. Vitamin D deficient participants who also experienced hearth arrhythmias had an almost 4 times higher risk of experiencing heart failure when compared with participants who had other forms of cardiovascular disease.

Researchers concluded that “The risk of HF was present in more than half of the elderly and was strongly associated with Vitamin D deficiency”. These results are consistent with earlier studies showing the importance that adequate Vitamin D status plays in the elderly for providing both cardiovascular benefits and in supporting bone health.

The study was observational and no causal effect of Vitamin D deficiency on heart failure could be established. The size of the study was small making the need for larger more randomized controlled studies important in the future to further strengthen these study results.
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Zinc Plus Antioxidant: A Cost-Effective Solution to Macular Degeneration?

According to a new study a supplement containing Antioxidants plus Zinc may be a cost effective way to slow down the progression of the wet form of the common degenerative eye disease, Macular Degeneration.

Data from the AREDS study in addition to real world outcomes using the National Health Service EMR, a multicenter Neovascular (wet form) Age Related Macular Degeneraton (nAMD) database, denoting the use of Anti-VEGF injections. These Anti-Vascular Endothelial Growth Factor injections (Anti-VEGF) are the principal medical treatment for the wet form of Age Related Macular Degeneration. These Anti-VEGF injections are costly in addition to possibly increasing inflammation and stroke risk. The study looked at the use of AREDS formulated supplements containing the following:

AREDS1 contains 80 mg Zinc, 2 mg Copper, 500 mg of Vitamin C, 15 mg Beta-Carotene and 400 IU Vitamin E.

AREDS2 reduced the Zinc to 25 mg and removed the Beta-Carotene but added 10 mg of Lutein, 2 mg of Zeaxanthin, and 1000 mg of Omega 3 Essential Fatty Acids.

Using the Markov Model, a statistical method used to predict an outcome between non supplemented and supplemented participants, 5 different states of visual acuity were incorporated into the research. These 5 states cast the progression of the nAMD while projecting the necessity of the Anti-VEGF injections. Estimating the injection costs and the costs of the specialist exams were also added to the economic model.

Researchers determined that supplementation with the AREDS combination was effective in category 3 and category 4 AMD participants. This conclusion was consistent with previous research. Additionally researchers advocated that supplementation was” an attractive strategy to avoid the chronic and costly Anti-VEGF therapies and to preserve visual function”.
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