Take one step inside the Salt Lake City store and you'll instantly see the passion, care and knowledge Baron Brooks has put into his business. His drive and ambition for the supplement industry started in his early teens – 14 years old to be exact. Many years ago his mother was diagnosed with an illness that no doctor could explain. So, he took it upon himself to research and investigate every avenue to help her get better. This search led him down the path of natural alternatives and eventually owning his own store.

"My staff and I believe in what we do and what we sell," says Baron. "We'd rather send you out the door with informative research literature vs. selling you and arm full of products you don't need." We really listen to the needs every customer and show medical references for everything we sell. All of our staff members have completed the Great Earth training program and are all Certified Dietary Supplement Specialists.

One thing that sets Baron's store apart from other supplement stores is they not only cater to the body building industry, but they also specialize in anti-aging. Baron says there is so much mis-information out there. So, they are compelled to educate their customers.

They cover everything – from the importance of knowing how free radicals can cause disease to understanding the slowing down of the endocrine systems and the theory of aging.

Baron and his staff appreciate the opportunity to help people achieve their fitness goals as well as their health goals. "This is spiritually enlightening to us, it's not just a business," says Baron. "When you have integrity and you honestly try to help people – only good can come from helping others. We encourage everyone to join the paradigm shift in the way we see medicine and to seek out natural alternatives."

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